Through anecdotes and examples culled from years of real world experience, the author describes the theory upon which he built a highly successful global organization based on attracting and retaining the best talent in the industry.

It's a long-established business theory that consistent, long-term profit and growth is the major challenge facing all for-profit organizations. Consistent, long-term profit and growth can only be achieved through a sustainable competitive advantage in the market place. The author adds another dimension to that theory by maintaining that . . .

The only sustainable competitive advantage any business can achieve in the future is the quality of the human talent it can recruit, develop and retain.

This sustainable competitive advantage is built on what the author calls The Three Pillars - Values and Leadership existing within an Organization that is designed to assist in fulfilling the organization's mission and achieving its vision.

In reading how the author, starting with no capital, employed these principles to build three successful businesses, you'll discover innovative ideas and concepts that will help you achieve your own sustainable competitive advantage.